- Member since
May 2005
- From: Left forever
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Posted by Bgrigg
on Wednesday, November 16, 2005 3:39 PM
Michael Ellis wrote: | Trowlfazz,
I'll have to respectfully disagree with you. Of course ads can
sway. In most cases, the information provided
is delivered in a manner exactly designed to sway opinion,
create desire/need and gain consumer dollars for the
advertiser. Does it always work? Absolutely not, but ad
campaigns that don't work go the way of the buggy whip in short
order. Advertising is an enormous industry and the dollars being
spent wouldn't be being allocated if it weren’t working.
On a personal note, speaking as the
father of young, TV watching, "I'm lovin' it" humming children, I
can personally attest to advertising's ability to sway.
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Ah, Semantics!
To inform is to sway, if the person being informed changes their
mind because of the information. The advertising that is directed at
children is more akin to brainwashing than anything else.
Advertising is a necessary thing, some would say evil. I work in the
print industry, and I love junk mail. I get it, pat it on the head and
recycle it, glowing with warmth knowing that somewhere some designer,
pressman and bindery worker, and yes Account Sales Consultants!, have
meaningful jobs.
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