I have two hobby shops in town of about 35,000, one's a local guy, been here for years and years, and the other is a Hobby Lobby... My local guy owns the building, rents out the 8 apartments upstairs for a ridiculous amount of money that the ISU students are more than willing to let mom & dad pay for, has a one-man operation, three aisles, and caters mostly to model railroaders for on-site stock, and to parents with models cars for junior... BUT, he keeps enough armor and aircaft on-hand to handle military modelers (all three of us) and plenty of paints, tools, and scratch-building materials... He gets all my tool and supply business, with occasional kits. It's also a plus that he travels to shows all the time, and I let him keep his trailer in the parking lot of the building I manage. Rather than pay me stall rent, he pays me in kit and supply discounts, lol... It's not unusual for me to go in and pick up five or six bottles of Model Master, couple of rattle-cans of MM, Evergreen stip and sheet, and some Plastuct shapes along with a bottle of Testor's cement and a 15-20.00 Revellogram kit and walk out for 20-25.00 bucks... He's getting a break on trailer parking, I'm getting a break on supplies (I'm a big believer in bartering), so it's a win-win... Plus, I and a couple other guys can hang around in there like it's Floyd's Barber Shop or something, just battin' the breeze...
Hobby Lobby gets my kit business though, but only when they have the 40% coupons... I know the manager there as well, and she'll order stuff for me provided she can get corporate to let her, and doesn't care that I use the coupons exclusively... Kits are so far down the list of their total sales that it's negligable, and we're buds anyway...
On-line stores get a little business from me, but not enough to matter, since the shipping charges usually cancel out any savings I may have percieved, but I when I need X-number of figure sets, right now, I'll order 'em enough of them to make it worthwhile... Saving 4.50 on a kit but paying 18.00 shipping is no bargain... But such is the cost of convienience...
Farther south, about 40 miles away in Des Moines, the hobby shops that are owned by individuals have branched out into the RC category, as well as adding games, toys, and "collectables" (read: Geek-bait)... They've gone that way to survive against the chain-stores, but still know their customers and will stock what people will buy, rather than have someone somewhere else in an office tell them what to sell.
Bottom line? Get to know your hobby shop owners and managers...