It does seem that somebody in Squadron's marketing department hit their head on a rock. I credit them with continuing to try print as a sales tool in the face of overwhelming evidence against it, but my flyer is a real shock - the vaunted added content is practically worthless, and the prices are close to retail for the most part. They're certainly not as good as they were when Squadron had less frequent sales with better discounts.
I'll continue to buy from them when I need something I can't get elsewhere, or when they have a bargain I can't pass up, but I know I won't be doing as much with them as before despite their excellent shipping and customer service. For what it's worth, there are a few good deals in the current flyer, but I personally don't think a subscription is one of them.