sherbir
Thanks everyone for the insightful answers. But here's the problem. I live in New Delhi, India. I have been to numerous small and big hardware stores and paintshops looking for a plastic primer without any luck. Whenever I say I need a plastic primer, the shopkeepers either simply shrug it off or say there's nothing like that available. Surprizingly, they all tell me to paint straight off on the plastic, which I don't wana do. So either the plastic primer is called by some other technical name out here, which I do not know, or there must be something missing. Its been a week of searching for it, to no avail.
Hobby shops are very rare here in my country and all you can get here is paper art stuff. Can someone help ? There's not much available on the internet also about plastic primers in Delhi
You can apply finished coats to plastic, or metal, for that matter, without priming, but priming helps ensure that your paint will adhere the best.
If you can't get anything to use as primer, then you want to make sure that the surface you're going to paint is as clean as it can be, especially free of grease or oils. You could try using an automotive de-greaser (I use one available here in the States, Super Clean), but you could also use dishwashing liquid, which is likely to be formulated to remove grease. A couple of drops in some warm water should suffice.
As far as primers go, if you can't find any locally, try the Internet. I would try Tamiya's website. I started using their rattle-can surface primer, and found it to be nicely fine-grained. Here is a link to the item in Tamiya USA's website:
http://www.tamiyausa.com/items/paints-finishes-60/finishing-supplies-62000/surface-primer-plastic-metal-87026
but I'm sure you could probably order it from Tamiya in Japan, or through sellers a little closer, like Hong Kong or Singapore, if there aren't any local who carry it.
Tamiya also makes a lacquer-based surface primer ("Surface Primer L" in three colors), but I haven't tried it.
I used to use automotive primers (WalMart's store brand), but the last few cans I got all clogged with nearly all the paint still inside the cans. It's cheaper, but it's not quite as fine-grained as primers made by modeling companies, for modelers to use.
And if you can't get spray primers, there's no reason you can't get a jar of paint and use it as a primer. There's the Mr Hobby line of products, also made in Japan. I even used to use Tamiya's acrylic Flat Gray as a primer on my toy soldiers, brushed on by hand. Again, make sure you have a clean surface, and I would also thin the paint, but thinned down, brushed on by hand, you can get a nice smooth surface, with care.
Hope that all helps!