Testors does make a color 'rubber' available only as a 'square bottle' enamel.
it is pretty good looking, and i use it myself.
but i have also used flat black,
flat black w/ some grey
flat black w/ some grey & some brown
a Sharpie (followed w/ dullcote)
after flats, dry brush for tread or wear, wash, weather, many things look pretty good.
i guess i would recommend experimentation,
and balancing the effort/result ratio to an acceptable level.