I believe the putty product you're looking for is sometihng called Alteco SSP-HG http://hlj.com/product/ALG001 I don't know anything about it apart from what's on the linked page. It seems to be similar to a CA product to which is mixed a powder containing "micro balloons".
As for the video to which you're referring, as far as I can recall, it wasn't for a live action movie, it was for a video game. a TV ad for a pachinko game. Links to the "official" videos here:
http://www.fujimarukun.co.jp/products/new_machine.php
- select the one in the middle of the second row
- on the page which opens, press the "TV CM" button (centre, below the main pic)
Or you could just click here... http://www.youtube.com/watch?v=qYd8dC_WDVw