I see it as more of a "heads up" post about a kit that most people wouldn't be aware of. There are other kits at SSM and lots of neat ones coming soon, especially BSG related. I've already commited to these in studio scale. I bit the bullet and bought the SS Raptor, which is also a sweet kit. Just finished my Mk VII Viper.
And spammers typically have a post count of one or two.