Yes, shake the can. Shaking the model is definately not recommended.
Be very careful not to put coats on too heavy. This is very easy to do with a paint can (and a big advantage to using an airbrush).
Spray from a bit of a distance away from the model (at least 6", maybe more) and put on only a light coat. Don't worry if it doesn't seem like it's covering the previous color. Every light coat adds up and eventually, with patience it will cover just fine. Let the previous layer dry a little before you put the next layer on. The wait time is quicker with flat paints (just a minute maybe) than it is with gloss paints (maybe 5 to 10 minutes). Don't try to do it all in one session. Be prepared to come back the next day and put a second coat on, and maybe even the day after that.
Remember, you can always add another coat, but if you put it on too thick, cover details and/or get runs in the finish, it is very difficult to fix.
Every can is slightly different, so when you start to spray, paint a little bit on a piece of cardboard or an old soda bottle or something to get a feel for the pattern of the nozzle and the distance required for a light coat.
Primer definately helps. Something like a light gray overall will give you a consistent color that is easier to put your top coat on when painting light colors.
You need to get good with using masks on the model for the camo or different colored sections. Painters tape is good for square and large sections, for curved and smaller sections, Tamiya tape, flexible 3M 1st Aid tape, Silly Putty, etc can really help. Paper and plastic bags can be used, along with painters tape to mask off large sections.
Oh yea, and shake the can too.