I don't think there is any soap/detergent in it. Or at least I've never seen what I use foam even when I shake it.
I think it's just water, alcohol, and dye. You could make the same thing with tap water and drug store/chemist rubbing alcohol but it would cost more than the WWF.
Heck, give it a try, it's not that expensive and if you don't like it pour it into the WWF container in your car or truck...