What are you masking, Bakster? It usually takes different techniques for different projects.
For some of the tricky parts of USS North Carolina in 1/700, I used some poster tack.
Sometimes you can combine masking tape with poster tack.
For planes, I've bought aftermarket masks, then traced around the patterns, made a photo copy, and taped the pattern over masking tape. Then I cut out the pattern with scissors and apply it. I've found that sometimes the purchased masks don't stick too well, but regular, cheap household masking tape will do OK. I usually buy Duck brand masking tape. Below, I used the old Eduard Spitfire masking set, which I don't think is available anymore.
If there's no aftermarket masks available, you can use a painting guide or profile to enlarge a mask to the size you need.
You'll probably receive other suggestions, too; but these have worked pretty well for me.
Good luck with your project!