This 1/50 scale Aurora Godzilla plastic model kit was issued in 1964, and continued production until 1968, when it was replaced the following year by its Glow-in-the-Dark counterpart. It is molded in a bright fuschia color and was kit number 469 in the Aurora series of plastic model kits. The Aurora Godzilla is one of the first Godzilla toy-related items produced, which is interesting since it's an American release.
The figure appears to be based on the KING-Goji (Godzilla 1962) suit, as there are no ears on Godzilla and he has three-toed feet.
The box alone is sought-after and the artwork is famous, featuring a blood splattered Godzilla amidst a flaming city and lightning bolts. Here are detailed assembly instructions.
Year of Initial Release: 1964; Last Updated: 17 - November - 2002