Among the more bizarre online criticisms of our best-selling book "For Want Of A Gun: The Sherman Tank Scandal of WWII" is the claim that the Sherman tank- which often burned when hit- couldn't have been nicknamed a "Ronson," after the cigarette lighter that "lights every time."
The online haters and armchair quarterbacks are attacking the book by claiming that no GI, Tommy, German soldier, etc., could have used this slogan, because (they claim) Ronson advertisements didn't use it until the 1970s.
In seconds, you can Google a Ronson cigarette ad from the Saturday Evening Post. Notice the slogan "Light Every Time." The date? 1927!! So by 1945, Allied and Axis soldiers would have familiar with this slogan for almost two decades.
Our book has over 1300 footnotes, extensively referenced- each individual chapter has more footnotes than most entire tank books. But why let facts get in the way of a good hate, right?