The key is in the filtering. If you want to follow celebrity gossip, that's there for you. If you want to follow politics, or science, or movies, that's there for you, too.
I don't know. I know celebrity news is pretty rampant, but I don't read People, I don't watch E!. I get most of my news from a combination of drive-time NPR, blogs, and a selection of news sites. Unless it's something big like Michael Jackson dying, I pretty much don't hear about it. And I'm 100% cool with that.